Marketing — Business Studies STD 12 Commerce — Question

Explain the term 'Promotion Mix'.

"The understanding of business environment enables the firm to identify opportunities'. What is meant by 'opportunities' here?

It refers to the systematic delegation of authority from top management to the lower level managers. Mention it.

Planning seeks to bridge the gap between two things. Mention them.

What is liberalisation?

Name any two essential ingredients of sound working capital management.

In an organisation employees always feel they are under stress. They take least initiative and fear to express their problems before the manager. What do you think is wrong with the manager?

When can a consumer make an appeal in the supreme court under ‘The Consumer Protection Act 1986’?

Give an example of ‘semantic barrier’ to communication.

The production manager of a company received the complaint that the quality of the goods was not good. After investigation, it came to light that the machines had become very old. That is why, they were unable to achieve standardised quality. The production manager developed several options by way of solution to this problem. Example, getting the machines repaired, purchasing new local machines, purchasing new imported machines, if possible taking machines on rent, etc. The CEO of the company wanted the list of options to be smaller, so that a thorough study could be made for them. In order to make the list of optional ways smaller, he decided to give up all those options which required the investment of more than ₹ 10 crores.(a) Identify the concept described in the paragraph given above.(b) What do you understand from the fact of company fixing the maximum investment limit on options?