Marketing — Business Studies STD 12 Commerce — Question

Shalini, after acquiring a degree in Hotel Management and Business Administation took over her family food processing company of manufacturing pickles, jams and squashes. The business was established by her great grandmother and was doing reasonably well. However the fixed operating costs of the business were high and the cash flow position was weak. She wanted to undertake modernisation of the existing business to introduce the latest manufacturing processes and diversify into the market of chocolates and candies. She was very enthusiastic and approached a finance consultant, who told her that approximately ₹ 50 lakh would be required for undertaking the modernization and expansion programme. He also informed her that the stock market was going through a bullish phase.
Keeping the above considerations in mind, name the source of finance Shalini should not choose for financing the modernization and expansion of her food processing business.Give one reason in support of your answer.

Mention any two elements of political environment.

Taking the first step with self-motivation is one of the traits of an intelligent person. Which principle does it indicate?

What does standardisation of goods ensure the buyers?

Name and state the aspect of financial management that provides a link between investment and financing decisions.
OR
What provides a link between investment and financing decisions on a continuous basis?

OR
'It is essentially a blueprint of an organisation's future operations related to finance'. Identify it.

OR
The finance manager of Aerial Automobiles has made a detailed plan analysing the minutest financial needs of the firm in the coming six months. He also analyses the sources from where such fund requirement will be met. Name the process the finance manager is involved in.

'Survival, profit and growth are essential targets of any business'. Which objective of management is referred here?

The Reserve Bank of India is considered as the key regulator of a country's economic development. (True/ False)

A company wants to introduce a new product. What type of plan should it prepare?

Enumerate the elements of marketing mix.

Radhika and Vani who are young fashion designers left their job with a famous fashion designer chain to set-up a company fashionable Pvt. Ltd.' They decided to run a boutique during the day and coaching classes for entrance examination of National Institute of Fashion Designing in the evening. For the coaching Centre, they hired the first floor of a nearby building. Their major expense was money spent on photocopying of notes for their students. They thought of buying a photocopier knowing fully that their scale of operations was not sufficient to make full use of the photocopier.

In the basement of the building of 'Fashionate Pvt. Ltd.' Praveen and Ramesh were carrying on a printing and stationery business in the name of ‘Neo Prints Pvt. Ltd.' Radhika approached Praveen with the proposal to buy a photocopier jointly which could be used by both of them without making separate investment, Praveen agreed to this. Identify the factor affecting fixed capital requirements of 'Fashionate Pvt. Ltd.'