Enterprise Marketing — Entrepreneurship STD 12 Commerce — Question

Read the extract below:
As the world is drowned in the rubble of plastic it has become a now or never situation to protect the world. Indian entrepreneurs, Mrs. and Mr. Smith launched ‘Green India’ in 2021 with the aim to provide a simple replacement for harmful plastic with bamboo-based products.
Using technology for processing of the bamboo plant, the brand has developed around 22 products, with manufacturing around 30 lakh Bamboo toothbrushes which have been delivered across India and 18 countries in the world. “India is the second-largest bamboo grower in the world and also one of the biggest bamboo importers. It made me think about how we are underutilising our bamboo resources,” comments Mr. Smith. This agripreneur has since engaged 4,000 farmers from villages of Nanded in Maharashtra to manufacture products.
After completing his masters degree from the University of Maharashtra, he joined the IT industry in France. It was there that the idea of starting a sustainable business struck him. He was supported by his wife who helps with human resources and accounts. He gives credit to social media platforms for the boost to sales and growing popularity of eco-friendly products.
Green India is now looking to add another 1,000 families to completely depend on their products. Their major aim is to reduce 1 million kilogram of plastic waste every year from next year onwards.
On the basis of the given text and common understanding, answer the following questions:
(I) Identify the idea field used by Mr. Smith to launch the business.
(II) Explain any two more idea fields, other than the one identified above.
(III) Giving reasons, mention any two socio-economic benefits that the above business has.

Give the contents of Business Plan.
OR
Describe the outline of Business Plan.

Satnam, an IIT-IIM graduate, started three chemists shops at Amritsar, Patiala and Chandigarh in the name of 'Quality Medicines'. Encouraged with the success of these shops Satnam opened 50 more shops in different parts of Punjab. His strategy was to cut price, focus on lower and upper middle class and open shops near hospitals. He operated on very thin margins. But he was not able to maintain sufficient funds to meet the day-to-day expenses of the business. The staff at the shops did not give much attention to the customers, and there was very poor system of control. Because of this mismanagement, he started incurring huge losses, and his business failed.Based on the above paragraph, identify and explain any four causes of business failure of Satnam.

Explain any four factors that influence growth of an Enterprise.

Explain the reasons for business failures.

Raman is a potential investor who wishes to be a part of Equity Linked Saving Scheme (ELSS). He has given the particulars of two companies to seek your advice for investment. Compare the Return on Equity of the two companies and suggest to Raman where he should invest.

Particulars	Alpha Ltd. ₹	Beta Ltd. ₹
Total Capital Invested	20,00,000	20,00,000
Owned Funds	10,00,000	10,00,000
Interest on Borrowings from Bank	60,000	50,000
Cost of Goods Sold per month	7,00,000	8,50,000
Monthly Sales Revenue	10,00,000	15,00,000
Salaries	2,40,000	3,60,000
Utilities	75,000	1,00,000
Depreciation	5,500	6,000
Tax Rate	20%	25%

What is break-even point? Why should entrepreneurs know about break-even point?

“Big brands make head towards franchising". Why?

Explain ABC Analysis of Inventory Control.
OR
Which items of inventory claim bulk of the values?

How many choices are there to start a business by a business man? Explain each of them.