Enterprise Growth Strategies — Entrepreneurship STD 12 Commerce — Question

Saurabh has just started his business of selling designer furniture. Being new to the business community, he approaches you to tell him about how to promote his business. So, tell him the elements of promotion mix.

Company 'A' goes for public issue of 10,000 shares @₹10 each. Application were received for only 5000 shares. Can the company proceed with the process of issuing shares ?

Answers to these questions should not exceed 250 words:
What is working capital? What is the need for a working capital?

While selecting a brand name, what care must be taken by a entrepreneur?

Mother dairy dealing in dairy products and fruits and vegetables sells it various products like milk, curd, cheese, fresh vegetables, etc., through its own outlets. It also deals in frozen vegetables, processed food like fruit juices, jams, pickle, etc. Its slogan is 'Happy People, Happy Food.' It success its milk requirement from dairy cooperatives.

1. What is the tagline of Mother dairy?
2. What type of distribution channel is adopted by Mother dairy? Explain.
3. What values it provides to the society?

Suggest any six techniques to Sonu, which will help him in boosting the sales.
OR
Assuming you plan to manufacture detergent powder, how would you assess the size of the market of your locality? What strategies would you adopt to sell the product?

What is trade discounting? Why is it done?

(I) Distinguish between angel investors and venture capitalists.
(II) Describe the role of an angel investor in an entrepreneurial venture.

Explain the important factors affecting the choice of channels of distribution by the manufacturer.

What are the five ways in which creative ideas can be generated?