Marketing — Business Studies STD 12 Commerce — Question

What do you mean by production concept?

Cost of debt is lower than the cost of equity share capital. Give reasons, even then a company cannot work only with debt.

Write one example of exchange of goods in which buyer is a marketer.

Following a pre-decided plan, when circumstances have changed, may not turn out to be in the organisations' interest. Which limitation of planning is indicated here?

How advertising creates confidence amongst prospective buyers?

Sonu purchased a medicine from 'Alpha Medical Stores' for his wife who had stomach pain. But even after giving the medicine, wife's condition did not improve and she had to be admitted to a nearby hospital for treatment. Doctors on examination found that the medicines given to Sonu's wife were spurious. Sonu complained about this to 'Alpha Medical Store'. As a result Alfa medical decided to file a complaint against the manufactures in the consumer court. Can Alpha Medical Store lodge the complaint? Give reason.

Hina Sweets is a renowned name for quality sweets since 1935. Harsh, the owner of Hina Sweets, was worried as the sales had declined during the last three months. When he enquired from the Sales Manager, the Sales Manager reported that there were some complaints about the quality of sweets. Therefore, Harsh ordered for sample checking of sweets. Identify the step taken by Harsh that is related to one of the functions of management.

Mansi, a shoe manufacturer for school students, decided to maximise her profit by producing and distributing at large scale and thereby reducing the average cost of production:(i) Identify the marketing management philosophy adopted by Mansi.(ii) Explain this philosophy on the basis of:(a) Main focus(b) Means and ends.

What is meant by Lay-off?

It seeks to attract suitable applicants to apply for available jobs. Name the term.