Financial Management — Business Studies STD 12 Commerce — Question

How does controlling improve employee's motivation?

What is meant by Promotion Mix?

Shanu wants to buy an iron. As an aware customer how can he be sure about the quality of iron?

State two demerits of advertising.

Which system enables a manager to verify whether the standards set are accurate and objective?

‘Gallant’ is a well known FMCG (Fast Moving Consumer Goods) company in India. However, for the past few years its profitability is diminishing due to the presence of a new company ‘Prakritik’. ‘Prakritik’ has gradually acquired a reasonable share in a wide variety segments like soaps, shampoos, detergents, dish wash and oral care. One of the key reason is that ‘Prakritik’ has positioned itself as a natural/Ayurvedic brand and this approach has worked well with the Indian consumer. In order to compete with this threat ‘Gallant’ has acquired a premium Ayurvedic brand ‘Madhumita’ from another group. Moreover its likely to increase its advertising budget to counter the threat from ‘Prakritik’.
In the context of the above case :

1. Identify the related component of the business environment which has contributed effectively towards the success of Prakritik.
2. Also, state the two ways in which ‘Gallant’ has responded to the changes in its business environment.

What is meant by directing?

Name the source of recruitment which stops the entry of young blood.

What is consumer protection?

Identify the method of sales-promotion in the following cases:
Scratch a card and get a gold coin with the purchase of a cold drink.