Marketing — Business Studies STD 12 Commerce — Question

Shivani joins an IT firm as a system analyst after completing her masters in Computer Science. As the nature of her work demands she has to work in very close coordination with all the departmental heads in the firm. Very soon Shivani realises that each departmental head has own individual style of working. They differ greatly in their day-today approach to work. They tend to deal with a given situation, an issue or a problem through a combination of their own experience, creativity, imagination, initiative and innovation.
Identify the nature of management highlighted in the given case.

'No enterprise can achieve its objectives without systematic planning.' Do you agree with this statement? Give any five reasons in support of your answer.

Anjali purchased a machine for ₹ 1.5 crore from a company and found it defective. Defect was not rectified in spite of repeated complaints to company. Suggest to him the appropriate authority where he could file a complaint under Consumer Protection Act, 1986.

State one positive effect of the principle of management-namely the ‘Espirit De Corps’.

The manager of Alpha Ltd. is very efficient and effective and makes sure all the employees and workers in his team perform the task on time with minimum cost. His main focus is on cost cutting so he never listens to the demand of workers for increasing wages. He even gives no opportunity to worker for promotion. As a result workers started becoming frustrated and disheartened all the time.(a) Which objective of management could not be achieved by the manager.(b) State other two objectives of management.

Explain the following rights of a consumer as provided under Consumer Protection Act 1986:
Right to Safety.

Name the function of marketing which is concerned with the cost and location of target market.

What is meant by Globalisation?

What do you mean by penny stock?

Why is the understanding of 'Marketing Philosophies' important?