Question
What is trade discounting? Why is it done?

Answer

Trade discounting is the method of discounting in which the supplier offers a decent profit margin to retailer on the sale. Entrepreneur can also provide this to wholesaler. This can be done by deducting the percentage of discount from the wholesalers' or retailers' price. Mostly this type of discount is offered on volume purchase or for sales promotion. Such discount is mostly offered to the members of same trade and not to the final consumers.Advantages of trade discounting:
  1. Increase in trade satisfaction as the members of trade receive satisfactory discount.
  2. It reduces the chances of loss as the costs are covered.
  3. Profit margin of wholesaler and retailer is maintained.

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