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Enterprise Marketing — Entrepreneurship STD 12 Commerce — Question

CBSE BoardEnglish MediumSTD 12 CommerceEntrepreneurshipEnterprise Marketing5 Marks
Question
When does an entrepreneur employ dealers for sales?
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Answer

An entrepreneur can employ dealer for sales when:
  1. The product is having longer shelf life.
  2. The size of market is very large.
  3. Market is spread to larger distances.
  4. The expenditure on the product is very small e.g., spoons, shampoos, etc.
  5. The producer is willing to take less risk.
  6. The large-scale production is undertaken by the producers.
  7. The entrepreneur launches a new product.
  8. Quick transportation arrangements are planned.

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