Planning — Business Studies STD 12 Commerce — Question

Name the term/process under which reduction in tax rates and lifting of unnecessary control over the economy was undertaken.

Planning is an activity which enables a manager to look ahead and anticipate changes. Mention the benefit of planning highlighted here.

Are the principles of management static?

What is meant by 'sales promotion'?

Smriti works as a marketing manager in a small company. The company has recently launched a new brand of room fresheners through aggressive promotion. However, the product is less in demand and its sales are low. Smriti decides to study the reasons for the poor likability of the product through a market research. Keeping in view the volume of work, she knows it will be impractical for her to handle it all by herself. In order to share her work, she deploys a team of executives. She gives them the necessary authority and assigns them the responsibility to conduct the research and report back to her so that she can make the decisions.
In the context of the above case :
Identify and explain the concept used by Smriti to share her work and authority with her subordinates.

India’s retail sector has been undergoing structural changes for the last two decades. On one hand, the ‘mall culture’ has gradually become a way of life, especially in the metros and mini¬metros. On the other hand, there is accelerated growth in e-business as customers also prefer to buy products and services via the Internet, telephone and television. However, operating in either of the segments is marked by the presence of strong competitors.
Identify the components of specific forces and general forces being discussed in the above paragraph.

Engineer India Ltd. is engaged in manufacturing machine components the target production is 300 units per day. The company had been successfully attaining the target three months ago. Over the last three months, it has been observed that daily production varies between 220 and 250 units. Identify the management function to rectify the above situation. Briefly state the procedure of this function.

Advertising is an economical mode of communication. Do you agree?

One of the objectives of management is to consistently create economic value for various constituents of the society. Give two examples of this objective.

Sharda Ltd. is pursuing diversified activities which require a high degree of specialisation. Identify the type of structure that should be followed by Sharda Ltd.