Marketing — Business Studies STD 12 Commerce — Question

Jupiter Ltd. is one of the largest two-wheeler manufacturer in India. It has a market share of about 42% in the two-wheeler category. The company had witnessed almost a 35% drop in the booking as the currency crunch was prompting people to withhold new purchases due to demonetisation. Therefore, the production manager of the company had decided to align production to factor in slower sales in the market.
Identify and explain the function of management being discussed in the above lines.

Name the foreman who arrange all the resources input and setup to start the work smoothly.

An organisation places an advertisement for employment mentioning some terms there in those terms are not followed during selection of employee. Which values are ignored here?

Identify the source through which unskilled and semi-skilled labours are recruited.

Smriti works as a marketing manager in a small company. The company has recently launched a new brand of room fresheners through aggressive promotion. However, the product is less in demand and its sales are low. Smriti decides to study the reasons for the poor likability of the product through a market research. Keeping in view the volume of work, she knows it will be impractical for her to handle it all by herself. In order to share her work, she deploys a team of executives. She gives them the necessary authority and assigns them the responsibility to conduct the research and report back to her so that she can make the decisions.
In the context of the above case :
Identify and explain the concept used by Smriti to share her work and authority with her subordinates.

Name the three types of benefits a customer may seek to satisfy from the purchase of a product. Name it.

Which function of management ensures that actual activities conform to planned activities?

How do motives arise out?

Rajshree, the Human Resource Manager is facing a peculiar problem, that employees being trained in the company are Working for 8-9 months and leaving jobs. Many employees are absenting themselves frequently from work.
To analyse the problem, she started doing interviews and found out that the main reasons for such behaviour are.

1. Financial increments as promised are not given.
2. Rewards and recognition are not given to them even after giving good suggestions which are even implemented by the company.
3. What should Rajshree do to turn negative attitudes of employees towards positive attitude?

How does different phases of business cycle affect the requirements of working capital by a firm?