CBSE BoardEnglish MediumSTD 12 CommerceEntrepreneurshipEnterprise Marketing5 Marks
Question
Why is packaging an important ingredient in the Product Mix?
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Answer
Packaging is an important ingredient in the Product Mix because of following:
Convenience: Packaging adds to the convenience to the product. It becomes convenient for handling; transporting and storinge.g. medicines are packed in small packets.
Branding: A specific packaging becomes a part of a brand. A product gets identification due to packaging e.g. Nirma washing powder has a picture of dancing girl, Tata salt have Tata salt written on its pack.
Conveys information: Various details about the product like quantity, expiry date, date of manufacture, procedure of using, etc. are conveyed to the customers for providing better value to the product.
Eye-catchy: A beautiful pack and attractive design of the pack is always eye-catchy. It attracts the customers e.g. perfumes are normally packed in beautifully moulded bottles.
Protection: Suitable packaging provides protection to the product. It improves its shelf-life and maintains its quality for some stipulated time.
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