Marketing — Business Studies STD 12 Commerce — Question

Define rumour.

'No enterprise can achieve its objectives without systematic planning.' Do you agree with this statement? Give any five reasons in support of your answer.

Define "Recruitment".

With changes in the consumption habits of people, Neelesh, who was running a sweet shop, shifted to the chocolate business. On the eve of Diwali, he offered chocolates in attractive packages at reasonable prices. He anticipated huge demand and created a website chocolove. com for taking orders online. He got a lot of orders online and earned huge profits by selling the chocolate.
Identify and explain the dimensions of business environment discussed in the above case.

Mr. Gupta started a departmental store. He got it centrally air conditioned from KB Refrigerators Ltd. for Rs. 50,000. The cooling system was not efficient enough and so during the first month only, Mr. Gupta suffered huge losses due to spoilage of perishable inventories. Where can he file a case under the Consumer Protection Act? What are the remedies available to him.

What do you mean by a product?

It is an impersonal form of communication which is paid for by the marketers to promote some goods or services. Mention this form of communication.

What are non-financial incentives?

Why are reference and background checks done in selection process?

What is meant by Employee Development?