Entrepreneurial Planning — Entrepreneurship STD 12 Commerce — Question

Prudent Pharma has been a well-established manufacturer of curative medicines in India for the past 15 years. The company is planning to enter a new line of products known as ‘nutraceuticals’ which has both nutritional and medicinal benefits. With rising awareness levels and easy access to information, people are keen to try nutraceuticals as these health supplements claim to delay or reduce the impact of chronic diseases.
As income levels of the population have improved, nutraceuticals promise to emerge as a growing niche market in the country. It is governed by health and safety regulations and the company needs to acquire the required licenses to venture into this field. Though the concept is new to India, internationally it is already a growing market with multiple international brands. Prudent Pharma is in talks for a potential international tie-up for research and development.
On the basis of the given text, identify by quoting lines, any three macroenvironment factors that may affect the future of Prudent Pharma.

Explain the concept of ‘circulating capital’ with the help of an example.

"For what type of ventures SIDBI provide Venture Capital assistance to the entrepreneurs.”

'Pricing is a crucial activity for an entrepreneur'. Explain.

Define Environment.

Nayan has just passed his Senior Secondary Examination from a CBSE affiliated school. He wanted to start his own business but was undecided about the nature of the business to be started. One day, during the morning walk, his grandfather fell down in the park and was injured. He observed that his grandfather often forgot to take his medicines. He thought that the same problem may be faced by other old people. He thought to develop a walking stick for old people that could be fitted with some electronic devices connected to the mobile phones of the members of their families which could indicate the location of the old people when they go outside their homes. He also thought to fit a timer in the stick that could remind them about the time of taking their medicines. Identify and state the meaning of the concept described in the above para that helped Nayan in structuring his idea of solving the problem.

Who manages SEBI?.

Give some examples of Financial synergy.

How do hobbies help in generating business idea?

What are market segments?