Distinguish between marketing and selling. - Vidyadip

Question

Distinguish between marketing and selling.

✓

Answer

Difference between Marketing and Selling:

S. No.	Basis of Difference	Marketing	Selling
i.	Part of the Process Vs. Wider Term	Its scope is broad.	Its scope is narrow. It is a part of marketing.
ii.	Transfer of Title Vs. Satisfying Customer’s Needs	The main focus is on achievingmaximum satisfaction of the customers’, needs.	The main focus is on the transfer of ownership of the product from the seller to the buyer.
iii.	Profit through Sales Vs.Customer satisfaction	With a view to earning profit,priority is given to consumer’s satisfaction.	To earn profit preference is given to maximum sales.
iv.	Start and end of the Activities	Marketing activity starts, the moment idea of producing the goods comes to mind. It ends with the satisfaction of the customer.	Selling activity start after theproduction of the goods. It ends with the sale of the product.
v.	Difference in Emphasis	Under it customer’s satisfaction is emphasised.	Under it seller’s satisfaction isemphasised.

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