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Enterprise Marketing — Entrepreneurship STD 12 Commerce — Question

CBSE BoardEnglish MediumSTD 12 CommerceEntrepreneurshipEnterprise Marketing3 Marks
Question
Explain 'distribution mix' as an element of marketing mix.
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Answer

Distribution mix It is also known as 'place mix'. It is concerned with movement of goods from the place of production to the place of consumption, at right time, in right quantity.It involves the following:
  1. Physical distribution Storage and transportation.
  2. Channels of distribution Wholesalers and retailers.

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