Question
Sales Advertising - Write a short note

Answer

  • Psychology is a branch of consumerism. In which customer's needs, desires, preferences, satisfaction etc. are studied. Sales are arranged in the organization accordingly.
  • Salesmanship is such a process, according to Patterson and Wright.
  • In which the seller determines and stimulates the customer's need, demand.
  • According to Seagull and Lane, there are three classes of sellers.
(1) Wholesaler (2) Retailer (3) Deliver the item to the customer as a representative of the product.
  • A good seller should have the following characteristics.
(1) Personality
(2) Hard work
(3) Self-confidence and self-control
(4) Honesty
(5) Knowledge of thing and knowledge of language
(6) Humor instinct
(7) transaction skills
(8) Soft-spoken
  • Any manufacturer is trying to make a profit through new customers and new thing.
  • That's when advertising comes in handy.
  • Advertising is usually publicity.
  • "Advertising means providing information that the goods or services produced are better than other manufactured goods or services."
  • Advertising creates need and interest in people.
  • What to say for effective advertising? How to say? When to say? By whom? These four factors affect.
  • Medium is important for effective advertising which includes e-mail, current letters, TV, radio, mobile, internet, WhatsApp, Facebook etc.
  • The best of these is chosen for advertising in modern times.

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