Organizational Psychology — psychology STD 12 Arts — Question
Gujarat BoardEnglish MediumSTD 12 ArtspsychologyOrganizational Psychology5 Marks
Question
Sales Advertising - Write a short note
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Answer
Psychology is a branch of consumerism. In which customer's needs, desires, preferences, satisfaction etc. are studied. Sales are arranged in the organization accordingly.
Salesmanship is such a process, according to Patterson and Wright.
In which the seller determines and stimulates the customer's need, demand.
According to Seagull and Lane, there are three classes of sellers.
(1) Wholesaler (2) Retailer (3) Deliver the item to the customer as a representative of the product.
A good seller should have the following characteristics.
(1) Personality
(2) Hard work
(3) Self-confidence and self-control
(4) Honesty
(5) Knowledge of thing and knowledge of language
(6) Humor instinct
(7) transaction skills
(8) Soft-spoken
Any manufacturer is trying to make a profit through new customers and new thing.
That's when advertising comes in handy.
Advertising is usually publicity.
"Advertising means providing information that the goods or services produced are better than other manufactured goods or services."
Advertising creates need and interest in people.
What to say for effective advertising? How to say? When to say? By whom? These four factors affect.
Medium is important for effective advertising which includes e-mail, current letters, TV, radio, mobile, internet, WhatsApp, Facebook etc.
The best of these is chosen for advertising in modern times.
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