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Planning — Business Studies STD 12 Commerce — Question

CBSE BoardEnglish MediumSTD 12 CommerceBusiness StudiesPlanning3 Marks
Question
What are derivative plans and why they are formulated?
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Answer

Derivative plans are the supporting plans, which are formulated for executing the primary plan. When the primary plan is decided, the next logical step is to formulate the derivative plans. e.g. if the basic plan is to increase the sale of a product, the derivative plans would be to recruit and train employees, launch an advertising campaign, procure funds, etc.

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