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Enterprise Marketing — Entrepreneurship STD 12 Commerce — Question

CBSE BoardEnglish MediumSTD 12 CommerceEntrepreneurshipEnterprise Marketing3 Marks
Question
What is AIDA?
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Answer

Good advertisement generally elicits the following four responses from its audience, which are generally denoted by the acronym, AIDA:
  1. Attention (A): It should catch the eye of the customer.
  2. Interest (I): It should arouse an interest among the prospective customers towards the product/service.
  3. Desire (D): It should create a desire to learn more or crave ownership.
  4. Action (A):It should prompt the potential customers to make the final purchase.

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