Define brand, brand name, brand mark and trademark. - Vidyadip

Question

Define brand, brand name, brand mark and trademark.

✓

Answer

Brand It is a name, sign, symbol or design or a combination thereof, used to identify the goods or services of a seller and to differentiate them from those of competitors. e.g. Lux, Coca Cola, Parker, etc.
Brand name It consists of words, numbers or letters which can be pronounced such as Maggi, Uncle chips, etc.
Brand mark It refers to symbols, designs, marks, etc which can only be seen but not pronounced. e.g. Devil of Onida.
Trademark It means a brand or a part of brand that enjoys legal protection. e.g. Hyundai sign on Hyundai cars.

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