Marketing — Business Studies STD 12 Commerce — Question

How does planning provide direction?

How do the 'Company-related factors' affect the choice of channels of distribution? Explain.

‘Through branding adds to the cost, it provides several advantages to the consumers’. In the light of this statement, state any three advantages of branding to consumers.

What role do the time and motion studies play in setting the standard task?
OR
How do the techniques of Time Study and Motion Study help in improving workers' efficiency?

Mr. Aditya Gupta was the chairman of ‘Vandan Bank’. The Bank was earning good profits. Shareholders were happy as the bank was paying regular dividends. The market price of their shares was also steadily rising. The bank announced taking over of ‘Karur Bank’. Aditya Gupta knew that the share price of Vandan Bank would rise on this announcement. Being a part of the bank, he was not allowed to buy shares of the bank. He called one of his rich friends Nimesh and asked him to invest ₹ 6 crores in the shares of his bank promising him the capital gain.
As expected, the share prices went up by 40% and the market price of Nimesh’s shares was now ₹ 8.4 crores. He had earned a profit of ₹ 2.4 crores. He gave ₹ 1.2 crore to Mr. Aditya Gupta and kept ₹ 1.2 crore with him. On regular inspection and by conducting enquiries of the brokers involved, Securities and Exchange Board of India (SEBI) was able to detect this irregularity. SEBI imposed a heavy penalty on Aditya Gupta.
By quoting the lines from the above para identify and state any two functions that were performed by SEBI in the above case.

A pharmacy company doesn’t provide information about the expiry date on the packet of his drug.
Which values does this manufacturer violates?

“Management influences behaviour.” Explain.

How does planning reduce the risk of uncertainty?

The Production Manager of Bharat Ltd. instructs a salesman to go slow in selling the product, whereas the Marketing Manager is insisting on fast selling to achieve the target. Which principle of management is being violated in this case? State any one of the consequences of violation of this principle.

Firm 'Ragya' making Desi ghee was set up by Mihir, with an investment of ₹ 2 crore. Now his task is to communicate about his product to the consumer. He first want's to market his product in his own state, i.e. Uttar Pradesh.

1. Identify the decision area of marketing, regarding which Mihir is thinking about.
2. Give any two ways in which he can inform the customers and persuade them to buy his products.